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    Xperia XZ3 Test Results

    The claims on these pages are mainly based on results from tests conducted by Strategy Analytics, an independent global company specialising in market analysis. All claims were verified at the time of testing. However, as the mobile landscape changes quickly and new phone models are released on a continuous basis, we cannot guarantee that all claims are still valid as you read this. Please see the date specified at the bottom of each claim and test specification for reference. For more information on Strategy Analytics, please visit the Strategy Analytics homepage.

    Sony’s Xperia XZ3 gives you the Best Display among the World’s Leading Smartphones1

    In August 2018, Strategy Analytics undertook an independent consumer preference assessment of the display of Sony’s Xperia XZ3 compared with leading Smartphones. All tests were conducted in Strategy Analytics’ facility in Milton Keynes, UK. This claim was found to be supported, based on an analysis of the data produced from this study on 24th August 2018.

    In addition to the lead bold claim, the following claims were also found to be supported, based on an analysis of the data produced from this study on 24th August 2018:

    1. Sony’s Xperia XZ3 gives you the Most Vibrant Display among the World’s Leading Premium Smartphones
    2. Sony’s Xperia XZ3 gives you the Sharpest Display among the World’s Leading Premium Smartphones
    3. Sony’s Xperia XZ3 gives you the Display with Best Contrast among the World’s Leading Premium Smartphones
    4. Sony’s Xperia XZ3 gives you the Display with Best Brightness and Clarity among the World’s Leading Premium Smartphones
    5. Sony’s Xperia XZ3 gives you the Display with Best True to Life Colours among the World’s Leading Premium Smartphones

    The competitive set included in this report was determined by Strategy Analytics to be the leading competitors in terms of global sales volume, in Q2 2018. This includes:
    • Apple iPhone X
    • Samsung Galaxy S9
    • LG V30
    • Huawei P20
    Additionally, at the request of the client, Sony Xperia XZ2 was included in this assessment.

    Blind comparative assessment

    • Conducted in Milton Keynes, UK
    • 202 consumers
    • 21st – 23rd August 2018
    • Direct observation/ assessment
    • Consumers exposed to identical media on all devices: Native video and still images; “Venom” Movie Trailer in Standard definition from YouTube
    • Devices masked to eliminate brand assumptions based on form factor
    • Display brightness set to maximum for each device. Auto-display brightness switched off. In all other regards, out-of-the-box settings maintained.
    • Consumers exposed to all media on all devices simultaneously. Ratings solicited in counterbalanced order: Likert-scale ratings and preference rankings for Brightness and Clarity, True Life Colours, Contrast, Sharpness & Definition, Vibrancy and Best Display Overall.

    Blind comparative assessment

    Results

    • When asked “which of these smartphones has the best display?”, 70% of participants chose the Sony Xperia XZ3.
    By comparison, 13% chose the Apple iPhone X, while 9% chose the LG V30.
    • Additionally, Sony’s Xperia ZX3 was chosen by more participants than any other device when asked which display delivered the best:
    – Bright & Clarity
    – True Life Colours
    – Contrast
    – Sharpness & Definition
    – Vibrancy

    About These Tests

    Copyright © Strategy Analytics 2018

    Although great care has been taken to ensure the accuracy and completeness of this report, Strategy Analytics is unable to accept any legal responsibility for any actions taken on the basis of the information contained therein. Circulation or disclosure in whole or in part of this report outside the authorized recipient organizations is expressly forbidden without the prior written permission of Strategy Analytics. Copying in whole or in part of this report is expressly forbidden without the prior written permission of Strategy Analytics.

    Disclaimers

    1. 1Based on the results of consumer preference testing of Sony Xperia XZ3, Apple iPhone X, Samsung Galaxy S9, LG V30 and Huawei P20 (being the “Leading Premium Smartphones” as defined by Strategy Analytics as top selling smartphones globally). Research was conducted by Strategy Analytics from 21st – 23rd August 2018.