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    AR effect.
    Make every day magical

    AR effect is an amazing augmented reality app for your smartphone camera that lets you invent fantastical worlds and then take photos, videos and selfies to share with friends.

    The fun starts here

    Discover the best bits of AR effect.

    Selfie using the Summer theme


    Discover new augmented reality worlds and make fabulously funny faces.

    Photo personalised with Doodle functions


    Add 3D text and doodles to make each moment mean even more.

    Collage of images created with AR effect


    Share your incredible creations online with your friends and family.

    • Smiley
    • Paper Puppets
    • Props
    • Animals

    Step by Step


    Open your camera, click the camera app selector (bottom left-hand corner), then select the AR effect app.


    Choose an AR theme, rearrange the elements, then snap your photo.


    Share your creations online with friends and family using #AReffect

    Work your magic

    Make the most of AR effect with our top tips and tricks.

    A whole new world

    Put yourself in the centre of the action with AR effect, and watch amazing adventures come to life on your Xperia™.

    Fun for everyone

    Be inspired, curious, playful and adventurous. Create experiences never seen or heard before then let friends and family join in the fun. Then share your creations online with #AReffect