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    In July 2015, Strategy Analytics undertook a comparison of the display specifications for Sony’s new flagship smartphone Xperia™ Z5 Premium. Xperia™ Z5 Premium features a unique 5.5 inch 4K UHD display (3840×2160 pixels) and 23MP rear camera. The display technology is expected to be a “world’s first” when the device is announced at IFA 2015. Strategy Analytics compared the specifications of Xperia™ Z5 Premium against all announced/available smartphones in the SpecTRAX database for display claims and Leading smartphones (top 100 devices globally by shelf share) for camera claims. SpecTRAX currently includes detailed profiles of over 22,000 mobiles devices of which >7000 are smartphones. The specifications were verified on the 1st of September 2015.

    World’s first 4K smartphone*

    • 4K Smartphone
    • 4K Display
    • 4K Video Capture
    • 4K Output via MHL

    The Sony Xperia Z5 Premium is the world’s first smartphone with a 4K display. This is the first handset where users can enjoy full resolution playback of 4K films and video on a smartphone.

    Flagship smartphones from other manufacturers can capture 4K video, however the native display resolution limits playback to a maximum resolution of QHD or 2K.

    The Sony Xperia Z5 Premium also provides 4K connectivity to compatible devices via MHL for video playback

    • The cutting edge technology of a 4K UHD display in a smartphone combined with already established 4K video capture technology realises the potential for displaying 4K media content on a smartphone.

    World’s first 4K smartphone display*

    • The Xperia™ Z5 Premium 5.5 inch 4K display is the world’s first smartphone display of its type.
    • With a resolution of 806 pixels per inch it is the sharpest, highest resolution display ever in a smartphone.

    This chart is relevant to all display claims for the Xperia Z5 Premium (Slides 6 & 7)

    World’s highest resolution camera in a leading smartphone*

    • Sony Xperia™ Z5 flagships feature a 23MP rear facing camera, the highest of the top selling 100 smartphones of 2015.
    • Nokia’s Lumia 1020 has a 41MP camera however this device does not feature in the top selling smartphones of 2015

    * Leading smartphones defined by Strategy Analytics as the 100 top selling smartphones of 2015 based on shelf share. Xperia™ Z5 Compact/Xperia™ Z5/Xperia™ Z5 Premium features a 23MP rear facing camera; the highest of the Leading Smartphones. Specifications verified by Strategy Analytics’ SpecTRAX & PriceTRAX Services as of 1st of September 2015, for more information on Strategy Analytics results go to: www.sonymobile.com/testresults/

    World’s most light sensitive camera in a leading smartphone

    • Sony’s Xperia™ Z5 camera has a maximum light sensitivity/ISO of 12800, this is the highest rating available in the top 100 selling smartphones of 2015 (where a value is published).
    • There are devices exclusive to Japan which have an equal or higher ISO of 25600, however these are devices on limited distribution.

    **Leading Smartphones defined by Strategy Analytics as the 100 top selling smartphones of 2015 based on shelf share. Xperia™ Z5 Compact/Xperia™ Z5/Xperia™ Z5 Premium camera has a maximum ISO of 12800; the highest published ISO of the Leading Smartphones. Specifications verified by Strategy Analytics’ SpecTRAX & PriceTRAX Services as of the 1st of September, for more information on Strategy Analytics results go to: www.sonymobile.com/testresults/

    Strategy Analytics’ Resources:

    To support the claims made by Sony for the Xperia™ Z5 Compact/70/Xperia™ Z5 Premium smartphone Strategy Analytics compared the camera specifications of these devices against either:
    All smartphones ever announced (n=7015).
    Leading smartphones: top 100 selling smartphones by shipment volume during 2015 (total 100 smartphones)

    Strategy Analytics’ SpecTRAX database is an extensive proprietary resource consisting of two key datasets; specifications and
    availability data. The specifications contained in SpecTRAX cover over 300 attributes relating to over 23,000 announced
    smartphone, mobile phone, tablet, smartwatch, mobile hotspot and USB dongle SKUs. Over 150 new device models are added
    manually to the database each month, as and when they are announced by the OEMs. Devices are marked as available if they
    appear on the portfolio of any of the 300 network operators/retailers whose websites we track in 48 countries on a daily basis.
    Strategy Analytics’ PriceTRAX database tracks mobile device retail pricing across 48 countries and contains over 50 million unique smartphone, mobile phone, tablet and smartwatch prices dating back to 2010. Retail pricing (unsubsidised, prepaid (PAYG) and post-paid (contract)) is scraped weekly and linked directly to devices within the SpecTRAX database.

    Strategy Analytics will continue to monitor device announcements and alert SOMC in the event that any changes to the proposed marketing claims are required

    About these tests

    StrategyAnalytics_LogoAlthough great care has been taken to ensure the accuracy and completeness of this data, Strategy Analytics is unable to accept any legal responsibility for any actions taken on the basis of the information contained therein. Circulation or disclosure of this data, in whole or in part, outside of the authorised recipient organisations is expressly forbidden without the prior written permission of Strategy Analytics.
    Strategy Analytics