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    Incubation & Acceleration in Europe

    Growing ideas – the Sony way

    Growing ideas from saplings to trees

    We are proud to say that within Sony, there are great opportunities for employees to realise their own business ideas. Through the Incubation & Acceleration programme, we incubate ideas from our research department, but we also offer our employees a framework for taking their own ideas to market. To boost their ideas, we offer business support, exclusive coaching and lectures on relevant topics from hand-picked startup pros.

    Master classes

    Tailor-made classes by business leaders and startup pros provide insights into best practices for starting new businesses.

    Business coaches

    Innovation teams get access to personal business coaches to make sure their businesses take off - and keep going.

    External mentors

    An exclusive network of external mentors gives valuable viewpoints on new ideas.


    Innovation teams at Sony meet startups from external incubators to learn from others and grow stronger together.

    “I really appreciate the direct interface to top-management and the clear process - we know what we need to deliver and when. We have also been pushed to get out of the office to get early and continuous customer feedback, to maximise value.“

    Ola Thörn
    Concept owner, Reportex incubation project