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    Incubation and Acceleration

    Innovation is in Sony's DNA. In our Incubation and Acceleration programme we constantly explore new business areas, to develop groundbreaking solutions for simplifying everyday business of our customers.

    Exploring new ideas

    The Incubation and Acceleration programme is open to all types of business ideas, even those out of Sony's current product and service areas. Ideas can grow with support from Sony's infrastructure, industry experts and external collaboration, to become Smart Solutions for a connected future. Read more below about some of the areas we're currently exploring.

    Internet of animals

    Using IoT technology to improve animal welfare.

    Industrial asset control

    Precision tracking of equipment and industrial process improvements.

    Health and wellness

    Smart solutions for the medical industry and wellbeing at home.

    Incubation projects

    During the exploration phase, the main goal is to get a better understanding of a problem by talking to potential customers and testing different solutions. There are some business ideas that are then taken to the next level. Read more below about our current Incubation projects.

    Growing ideas

    Our Acceleration programme – the Sony way

    Sony has created a custom programme leveraging on our unique competence to help ideas grow from a sapling to a tree.

    the Sony way

    Smart Solutions

    Several smart solutions already available

    The Incubation and Acceleration activities in Europe have already resulted in a range of solutions - ready to simplify your everyday business.