Collection of Personal Data and other user information
Sony Mobile will only collect Personal Data when it’s necessary for us to carry out one or more requested functions or activities, or for you to get access to our products or services, and we will only collect it by lawful and fair means. Data entry on the Site for such required information is marked with an * or similar mark. Sony Mobile might request additional non-mandatory information from you in order to improve our knowledge of our customers or to conduct direct marketing or invite you to contests. You are free to respond to any such requests for additional information.
At or before collection we will take reasonable steps to ensure that you are aware of which Sony Mobile entity is collecting the Personal Data and for what specified purposes we need such Personal Data.
For each visitor to the Site, Sony Mobile’s web servers automatically recognize and store information which is not normally deemed to be Personal Data, such as the visitor’s IP address and domain name. We use user information to understand visitor traffic patterns through the Site for purposes such as enhancing their usability. Your computer provides this user information automatically each time you log on, unless you’ve activated blocking technology available in some browsers. When you visit the Site we may use so called “”cookies”” which stores certain user information on your computer and allow us to customize your experience to better match your interests and preferences, or to simply facilitate your signing in to use the services. Most browsers will allow you to erase cookies from your computer hard drive, block acceptance of cookies, or receive a warning before a cookie is stored. However, if you block or erase cookies, we may not be able to restore any preferences or customization settings you previously specified, and our ability to personalize your online experience would be limited. Please refer to your browser instructions to learn more about these functions.
Use and disclosure of Personal Data
The Personal Data provided to us on the Site will be handled in an appropriate and considerate manner. Without limiting the foregoing and in order to provide you with the best service, Sony Mobile may have to collect, use and disclose your Personal Data for the purpose of, for example (i) the requested function or activity that you choose; (ii) for you to get access to certain products or services; (iii) for us to provide you with customer services; or (iv) for a purpose specifically stated on the relevant area of the Site that you visit.
Sony Mobile always reserves the right to use and disclose Personal Data for the purpose of conducting direct marketing.
Sony Mobile may use or combine the Personal Data you provide on the Site with other information that we may collect from you or from third parties in order to more effectively tailor, improve and develop the Site, functions, activities, products, services, applications and offerings to you, and to overall enhance the user experience.
In order to provide you with updated services at all times, Sony Mobile may share the Personal Data with certain third parties. Any such third party is required to treat your Personal Data with no less restrictive terms as set out in these privacy terms.
Sony Mobile’s Terms of Privacy do not apply when you are using third party applications. Such third party applications may contain their own privacy policies that you should review.
Destruction and update of Personal Data
Should the Personal Data held by us no longer be required by us for any of the purposes set out in the section “Use and Disclosure of Personal Data” above, we undertake to take reasonable steps to destroy or de-identify the Personal Data after a reasonable period of time has elapsed. If you provide Sony Mobile with Personal Data, you will have the right, on reasonable prior written notice, to request inspection, change, amendment, or deletion of such Personal Data. However, we reserve the right to, subject to applicable law, charge a reasonable fee for inspection of your Personal Data held by us. Instructions on how to request inspection change, amendment, or deletion of your Personal Data will be given at the point of collection, and if not given at the point of collection, specific instructions will be provided by you [Privacy Contact] below upon request.
Transfer of Personal Data
Your Personal Data may be transferred to Sony Mobile offices operating in countries outside the European Economic Area. Those countries may in rare cases not provide an adequate level of protection for Personal Data. Each of those Sony Mobile offices will however comply with Sony Mobile’s internal policy relating to processing of personal data.
Unless it’s for any of the purposes set out under the section “Use and Disclosure of Personal Data” above, Sony Mobile will not transfer (other than for routing purpose) the Personal Data you provide on the Site to any third party, except (a) with your consent; (b) as may be required by law or court order; (c) to persons or companies with whom Sony Mobile has contracts to carry out the internal operations of the Site or our business; or (d) we reasonably believe that they are subject to law, binding scheme or contract which upholds principles for fair handling and adequate level of protection of Personal Data.
We undertake to take reasonable steps to ensure that the Personal Data we collect from you is accurate, complete and up to date. However, you are under the obligation to provide only Personal Data which is accurate, complete and up to date at the time of the collection. Should you establish, at a later date, that Personal Data held by us is not accurate, complete and up to date, we will – upon your written notice – take reasonable steps to correct the Personal Data.
While Sony Mobile can’t guarantee that unauthorized access will never occur, rest assured that Sony Mobile takes great care in maintaining the security of your Personal Data and in preventing unauthorized access to it through the use of appropriate technology and internal procedures.
Should you eventually have any inquiries concerning Personal Data held by us or our policy, please send an email to Contact us.